![]() The firm H&FJ launched Gotham in the year 2000. ![]() However, if we decide to use it, we need to get some Gotham font pairing with which to complement our design.Īnd we refer specifically to this typeface because it has become one of the favorite choices among designers as far as Sans-Serif letters are concerned. One way is through the proper use of fonts, such as Gotham. Designers must try to make readers fall in love so that they continue reading. If we do not have an incentive to continue reading, we will simply discard the content. It happens to all of us that our attention to a text is finite.
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